Rural's not where you live; it's what you value

Rural is a set of values and a way of life. Rural means we’re loyal. We work hard. Rural means you get "undivided attention" on your auto, home, business or farm insurance.

Learn more about us

Car image

Save with Town & Country Auto

Our Town & Country Auto program provides property and liability coverages with a variety of options, so you can rest easier when it comes to protecting you and your family.

Learn more about the Town & Country Auto program.

 

town photoInsurance Protection for Wisconsin Towns

Rural Mutual is the endorsed carrier of the Wisconsin Towns Association. We provide property, workers compensation, auto and liability insurance to more than 740 towns in Wisconsin.

Learn more about our Towns Insurance program

farm

Insurance for Wisconsin Farms

Rural Mutual is the #1 insurer of farms in Wisconsin. We provide customized coverage for all types and sizes of farm operations.

Learn more about our Farm Insurance

ID TheftID Theft Services for Customers

Rural Mutual homeowner, country estate, and farm policy customers have FREE ID Theft Services, with one-on-one fraud specialist assistance.

Click here for ID Theft Service Information

 

 

Customer icon Request a copy of my Policy
claimCustomer Self Service Center.
safety Safety & Loss Prevention
News icon News/Alerts

Wisconsin Farm Bureau

Rural Mutual’s roots are with the Wisconsin Farm Bureau Federation, when Farm Bureau members started the company in 1934.

Learn More about the Farm Bureau.