Rural Mutual Insurance - Insurance Products

About

At Rural Mutual Insurance, we have been protecting what we value in Wisconsin for over 80 years.

As one of the top 50 property and casualty companies in the country, we provide a full line of insurance products exclusively to families, businesses and farms in Wisconsin.

Since Rural Mutual does business in only one state, premiums paid here, stay here to keep Wisconsin strong.

Rural Mutual has more than 150 agents in more than 100 locations across the state. The company has been headquartered in Madison, since it started operations in 1934.

Endorsements And Awards

For the seventh consecutive year, Rural Mutual has been recognized by the Ward Group, which is “a leading provider of benchmarking and best practices research studies for insurance companies,” as one of the top 50 property-casualty companies in the United States.

It was also announced that, AM Best affirmed Rural Mutual’s rating of A (Excellent) with a positive outlook. According to AM Best, this rating reflects Rural Mutual’s solid capitalization, consistent operating profitability, local market expertise and sound risk management capabilities.

Our Beginnings

Our company was formed in 1934 by the Wisconsin Farm Bureau Federation to provide low cost auto insurance to Farm Bureau members. Our current name came from a 1957 merger of Rural Mutual Casualty Insurance Company and the Rural Mutual Fire Insurance Company of Wisconsin.

  • 1934
    Farm Bureau Mutual Insurance Company of Wisconsin was incorporated on January 29.
  • 1935
    Company started operations.
  • 1945
    The Farm Protector policy released to offer extensive farm insurance coverage.
  • 1947
    The Rural Mutual name was adopted when the Farm Bureau Mutual Insurance Casualty Company changed its name to Rural Mutual Casualty Insurance Company.
  • 1947
    The Rural Mutual Fire Insurance Company of Wisconsin formed to insure fire, windstorm and crop hail coverage for Wisconsin farmers.
  • 1949
    The Rural Security Life Insurance Company began operation.
  • 1957
    The Rural Mutual Insurance Company formed with the merger of Rural Mutual Casualty Insurance Company and Rural Mutual Fire Insurance Company of Wisconsin.
  • 1965
    Partnered with the WIAA to sponsor the WIAA/Rural Mutual Sportsmanship Award.
  • 1993
    Rural Security Life Company acquired by Farm Bureau Life Insurance Company of Iowa.
  • 2003
    Became the endorsed carrier of the Wisconsin Towns Association.

Products and services

Agents across the state represent a full line of insurance exclusively to families, businesses and farms in Wisconsin. We also sell life and investment products through Farm Bureau Financial Services, West Des Moines, Iowa.