Rural is proud of its heritage and tradition. The Wisconsin Farm Bureau Federation was formed in 1920 to represent the interests of rural farming families in Wisconsin. In 1934, Rural Mutual Insurance Company was founded to provide auto insurance to federation members who often could not find affordable insurance elsewhere.
Today, we are still providing peace of mind with the same personal touch.
Look through the timeline below to see how we've grown over the years.
How We've Grown Over The Years |
1920 |
Wisconsin Farm Bureau Federation is formed |
1934 |
Rural Mutual Insurance Company began operations, providing auto insurance to Farm Bureau members |
1945 |
Insurance for farms became available with the Farm Protector policy |
1947 |
Fire, windstorm, crop hail and town coverages were expanded |
1949 |
Rural began to offer life and health insurance |
1950s |
The company continued to grow during the decade, by offering insurance to individuals and businesses not directly linked to agriculture |
1993 |
Rural agents were able to offer an enhanced portfolio of products as a result of our affiliation with Farm Bureau Life Insurance Company. |
Rural agents across the state represent a complete portfolio of products and services. Our employees provide administrative, claims and customer support from our home office in Madison as well as locations throughout Wisconsin.
